Client: Hot Dog on a Stick

Agency: MGH

Services: Art Direction, Photography, Design

Brief: Hot Dog on a Stick wanted a refresh to their social media that highlighted the California-aesthetic of the iconic Santa Monica food stand. After establishing a look and feel for the brand, a few of us flew out to their flagship store and worked together to capture content featuring local influencers and create a brand new social feed. After a successful first shoot, we then flew out for a second that captured the launch of their new merch.

Results: Their social media refresh generated hundreds organic UGC content from other influencers, and their following grew from a mere 1500 followers to over 11K.

Collaborators: Ashley Abbott (AD), Alyssa DeNicolis (AM)